Essen Spiel is just a month away. It’s the biggest event on the European board gaming calendar and arguably the most important gaming event in the world – so what makes it such a big deal?
Size isn’t everything, but 58,000 square feet of exhibition space across five halls – and over four days – can’t be ignored (that’s the size of Earls Court One and Two put together). And neither can the fact 500+ new games are released here every year; far eclipsing even the big US conventions. In worldwide terms, this is the big one.
Essen is also tied in with both the best board game magazine available (Spielbox, printed in English and German) and the industry’s most prestigious awards, the Spiel des Jahres. Winning the SdJ can add millions to sales and has helped games such as Carcassonne, Settlers of Catan and Ticket to Ride cross into mainstream stores.
It differs from many typical conventions in that it’s pretty much solely about retail – but at the same time isn’t about the hard sell. You go, play and buy games, then leave as if you were at a shopping centre. Then thousands of gamers meet up in the evening to play their new games; but in hotels, apartments and bars – not the venue itself.
It is also very cheap – from memory, last year it was about 20 euros for the full four days. for that you get 800 exhibitors from 41 nations; 850 new releases and world premiers; tonnes of competitions and exclusives. But it’s not for the faint of heart – be prepared to share the space with 150,000 other gamers.
for me this year it may be extra exciting. My first game design, Empire Engine, is being published by AEG and should hopefully make its début at Essen. While it may end up being a small fish in a very big pond there is currently a pretty nice buzz about it despite a low key build up, so fingers crossed!
If you’re into your board games, you owe it to yourself to go to Essen at least once. Tickets for the show are sold on the door and while hotel space is probably thin on the ground now, you’ll certainly be able to find something. It is easily accessible by flying into Dusseldorf or Dortmund, or train via Brussels and Cologne. See you there…